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THREE ROADS & BALLAD: BREWING COMMUNITY

Updated: Jul 11, 2023

Three Roads Brewing Company is expanding its footprint in Southside Virginia with the acquisition of Ballad Brewing in Danville, Virginia.

With two taprooms, its original in Farmville and a second location in Lynchburg, Three Roads’ addition of Ballad will add a taproom in Danville and double the brewery’s production.


“The Ballad Brewing brand is a big part of Danville and will continue to thrive as a part of the Three Roads Brewing family.”

Chris Sadler, a founder of Three Roads

Chris Sadler, a founder of Three Roads says, “We are committed to being the leading brewery in Southside Virginia, and the addition of Ballad helps us achieve that goal. This is a beautiful part of the country with strong communities. We mean it when we say ‘we brew community.’ Our taprooms in Farmville and Lynchburg are known for being welcoming to everyone, from local families and tourists to beer aficionados and civic organizations looking for a casual meeting space. The Ballad Brewing brand is a big part of Danville and will continue to thrive as a part of the Three Roads Brewing family.”



BALLAD BREWING’S NEXT CHAPTER

Ballad Brewing opened in 2017 in a large taproom/brewhouse along the Dan River. Three Roads Brewing will retain the Ballad brand, its catalog of beers, and its River District taproom. Both brands will be distributed in Virginia and North Carolina and will be available in all of the company’s taprooms across Southside Virginia.


“Three Roads Brewing, as they continue to strive to be an industry leader, will guide Ballad forward, writing the next chapter.”

Ballad Brewing co-founder Ross Fickenscher



“When we set out to open Ballad,” says Ballad Brewing co-founder Ross Fickenscher. “We wanted it to be a community center for the River District and Danville as a whole. The taproom has done just that. We could not be more proud of the team that has worked tirelessly over the last six years to bring the vision to life. Now Three Roads Brewing, as they continue to strive to be an industry leader, will guide Ballad forward, writing the next chapter.”

“This town has a ton of history”, adds co-founder Garret Shifflett. “Ballad not only paid tribute to that history, but helped to build on it. There is a real sense of pride that surrounds Ballad, and that’s due to the hard work and creativity of the team. I’m excited that Three Roads will continue what we started at Ballad Brewing – continuing to operate under the same brand with a commitment to give Danville, even more, to be proud of.”



LEARN MORE ABOUT THREE ROADS BREWING

Three Roads Brewing is based in Farmville, Virginia, where in 2017, it opened its first taproom in a historic warehouse along High Bridge Trail State Park. Three Roads’ flagship beers include High Bridge Helles Lager, N150 IPA, Drive By Juice Double IPA, Top Down Blonde Lemongrass Ale and Fog Light Baltic Porter. Learn more by visiting their website or following them on Facebook or Instagram.

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